ABOUT THE PROJECT

The Liberty Tavern branding project included a comprehensive package — logos, menus, exterior signage, business cards, postcards, gift certificates, gift cards, t-shirts, invitations and additional marketing collateral. We set off to create a logo that represented both the historical building as well as the hip new alternative menu of seasonal, farm-to-table dishes. I chose a warm, earthy color palette of brown and olive tones to echo the interiors of both the bar and the upstairs dining area and to reinforce the neighborhood feel.